5/16/2023 0 Comments The four elementsIf a product’s features are designed in such way that they support user needs, users will consider the product valuable. What drives a product’s value to users? Alignment between product features and user needs. Here, we are talking about the value aspect of user experience. Consumers want the ability to surf the Web, use instant messaging, play games, and use GPS services on their mobile devices. Why? Because mobile phones do not provide the value to users that smartphones do. For example, traditional mobile phones are giving way to smartphones, even though many phones are very easy to use. There are many products that have good usability, but do not enjoy success in the marketplace. While usability is an important aspect of product design, it is certainly not the most critical aspect of user experience when it comes to driving business success. Value-Does a Product Provide Value to Users? While usability is an important aspect of product design, it is certainly not the most critical aspect of user experience when it comes to driving business success. In fact, some other aspects of user experience are probably more important when it comes to driving business success. However, user experience goes far beyond users’ being able to complete their tasks, learn about new features, and find their way around a Web site. Usability, in itself, is a vast topic, and an entire generation of human/computer-interaction professionals have devoted their careers to advancing the field and improving digital-product user experiences. Things like learnability content discoverability, findability, and readability and the ease with which users can recognize information and affordances all fall into this category. But usability does encompass all of the UX elements relating to ease of use. Usability is not about user intention, user engagement, or visual appeal-the other elements in my user experience framework. These just a couple of examples that demonstrate the frustrations of performing tasks using software that has usability issues-as most applications do. Many intranet sites have really, really bad usability-so bad that you could probably never figure out how to do some tasks on your own. Do you recall your first experience using your company’s intranet to do things like getting new office supplies, submitting an expense report, managing your career development, or taking a look at your paycheck? Were you able to use the intranet effectively without asking the help desk or your colleagues for help? I doubt it. So, he spends some time inspecting the screen, and after about 30 seconds, he discovers the Keypad button at the bottom, shown in Figure 2.?He’s solved the problem, but discovering how to enter a phone number, one of the primary functions of a phone, should not take that along! This is a usability problem. In interaction design terms, there is a lack of any call to action, affordance, or contextual cue. Nor is there a field into which he can enter the number. What’s next? Well, there is no keypad on the screen. He taps Phone at the bottom of the screen. Let’s look at some examples.Ī person takes out his iPhone because he wants to dial a phone number to call a person who’s not in his contacts, so he has to input the number. There are many types of usability issues that hinder users’ ability to complete the tasks that they intend to perform. Usability is about how easily users can complete their intended tasks using a product. While people sometimes use the term usability to refer to all elements relating to user experience, it should more appropriately be viewed as just a subset of user experience.
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